| Liquor operations | IMFL and country liquor manufacturing, bottling services, distillery production of Extra Neutral Alcohol (ENA) | Exclusive manufacturing tie-up with Diageo, vertical integration from distillery to bottling, state-of-art facilities | B2B contracts with United Spirits Ltd (Diageo), B2C consumers for own UPML brands in UP market | Contract manufacturing and bottling of premium IMFL brands | 350 | 99 | Contract manufacturing fees, product sales of own UPML brands, bottling charges | Fee per case with minimum guaranteed quantities for contract manufacturing; sales pricing for own brands | Increasing premium liquor demand in UP, strategic Diageo partnership, own brand expansion | Signature, McDowell’s No.1, Royal Challenge, Antiquity Blue, VAT 69, Black Dog, Smirnoff, Golden Cascade, Bulldozer Black Rum |
| Edible Oils operations | Manufacture and sale of vanaspati, refined oils and bakery shortening | Legacy operations but superseded by alco-bev focus | B2C and B2B in food processing and bakery sectors | N/A | 2 | 1 | Product sales | Direct sales | Historical business segment with limited growth | Apna, Mr. Baker (historical brands) |
