| Traditional Media Distribution | Distribution of films and shows to satellite and cable TV, DTH platforms, and in-flight entertainment | Extensive content library with exclusive distribution rights | B2B - broadcasters, DTH providers, cable operators | Royalty and licensing agreements for premium film content | 430 | 63 | Content licensing and syndication fees; advertising revenue shares | Contract-based licensing and fee structures | Sports calendar, broadcaster partnerships, advertising demand | TV Syndication, Airtel Digital TV Miniplex |
| Digital Media & OTT | Direct-to-consumer OTT services, digital syndication, advertising-led YouTube content | Popular digital IPs with multi-lingual regional content and strong YouTube subscriber base | B2C via OTT subscribers; B2B via digital content partners | OTT subscriptions and high viewership digital content monetization | 255 | 37 | Subscription fees, digital advertising, content monetization on platforms | Subscription-based and advertising revenue | OTT market growth, smartphone penetration, online video consumption surge | ShemarooMe OTT platform, YouTube Channels |
