| Human Pharmaceuticals | Ayurvedic OTC and ethical healthcare products for human use including nutraceuticals. | Established brand reputation, proprietary formulations, strong rural distribution, and direct raw material sourcing. | B2C focus targeting rural and semi-urban populations in India, primarily Gujarat state. | Nutraceuticals and specialized OTC products. | 30 | 59 | Direct sales via distribution network to rural and semi-urban retailers and consumers. | Competitive pricing aimed at affordability with volume-based sales. | Rising health awareness, demand for natural remedies, and new product launches. | Emune 19, D3 Cure, Beta Glucan, Ferro cure, Shelter's Allvitamin Tablet |
| Veterinary Pharmaceuticals | Herbal veterinary products for livestock health in rural and semi-urban areas. | Niche stronghold in Gujarat rural veterinary pharma market with product efficacy track record. | B2B and B2C targeting livestock owners and veterinary professionals. | Ethical veterinary formulations with customer loyalty. | 20 | 41 | Sales through veterinary clinics and agricultural retailers serving rural farmers. | Competitive retail and wholesale pricing. | Growing livestock population and increased demand for herbal veterinary care. | Joemega Capsule and other ethical and OTC veterinary medicines |
