| Media and Entertainment | Production of regional albums, films, short films; digital content including web series on OTT platform. | Early mover in regional Punjabi digital content; ownership of OTT platform NJOYMAX creates differentiation. | Primarily B2C consumers across regional audiences and digital OTT subscribers. | Digital content via OTT has potential for higher margins compared to traditional films. | 3 | 100 | Revenue from film/music distribution, digital streaming subscriptions, content licensing, and advertising. | Project-based sales for films and albums; subscription/advertising revenue for OTT platform. | Rising digital consumption, regional content demand, and OTT content expansion fueling segment growth. | NJOYMAX OTT platform, Punjabi film 'Majnoo' |
