What we do Shalimar Productions Ltd operates in media and entertainment, producing regional films, albums, and digital content including OTT platform NJOYMAX originals. |
Founded in 1,985 |
Market share Not a market leader; niche player focusing on regional North Indian and Punjabi markets with growing digital presence. |
Problem solved Provides regional and digital entertainment content catering to diverse audiences across various demographics and platforms. |
Top clients or who we serve Content consumers in North India, digital audiences; primarily B2C via films, music, and OTT streaming. |
Key management - |
Our journey and innovations Started as agro products company in 1985, rebranded in 2004 to media focus, expanded into digital OTT with NJOYMAX platform. |
Where we operate India with focus on North Indian and Punjabi markets; digital content accessible nationwide via OTT. |
Top products or what we offer Regional music albums, Punjabi films including 'Majnoo', and original web series on NJOYMAX OTT platform. |
Top brands NJOYMAX OTT platform - growing digital content hub; Regional Punjabi films like 'Majnoo' as key offerings. |
Raw materials needed - |
Raw materials supplier - |
Recurring vs cyclical contribution Revenue mostly project-based and cyclical, dependent on film and album release cycles and digital content rollouts. |
Our industry position Small to mid-sized content producer with strategic niche in regional and digital entertainment; not a dominant market leader. |
Financial highlights Revenue of Rs. 2.67 Cr and net loss of Rs. 0.71 Cr for FY 2025, reflecting investment in digital content and market expansion. |
Geographical revenue split Primarily revenues from Indian market, mainly North India and digital OTT subscribers across India. |
Order book - |
Whats driving growth Shift towards digital content and OTT streaming, along with regional market penetration, drive future growth hopes. |
Our future plans Expand NJOYMAX OTT offerings with more original films and series to capitalize on growing digital entertainment consumption. |
Our green promise - |
Our people and values - |
Key challenges ahead Profitability pressures amid competitive digital entertainment space, content production costs, and audience acquisition. |
Interesting facts Formerly an agro products firm until 2004, now engaging in regional media production and digital entertainment. |
Risks and strategy Risk from content competitiveness and market cycles; strategy focused on digital expansion and regional content diversification. |
