| Decorative Paints | Interior and exterior emulsions, enamels, distempers, wall finishers, tinting systems | Legacy brand, extensive dealer network, innovative product warranties | B2C homeowners, contractors, renovation markets | Premium exterior emulsions and proprietary tinting solutions | 419 | 70 | Direct sales and distribution to retailers and end consumers | Tiered pricing with value and premium variants | Rural market expansion, product innovation, tinting machine installations | Hero, Mela, Smart Bharat |
| Industrial Paints | Protective coatings for pipelines, metals, mining equipment, and infrastructure | Technical collaborations, NACE certified inspectors, deep industrial expertise | B2B manufacturers, infrastructure projects, metal and mining industries | Specialty epoxy and solvent-free polyurethane coatings | 180 | 30 | Project contracts, supply and application services, technical support | Contract-based pricing with service integration | Integrated supply-application model, pipeline sector growth, new certifications (API, NSF) | Single Pack DT-Primer, Zinc Silicate Coatings, Food Grade Epoxy |
