What we do Shalimar Paints Ltd manufactures and sells decorative and industrial paints, serving residential, commercial, and industrial sectors across India and select international markets. |
Founded in 1,902 |
Market share Key player in Indian decorative paints with growing industrial coatings presence; expanding distribution in rural areas and product innovations. |
Problem solved Provides quality coatings enhancing aesthetics and protection for buildings, infrastructure, and industrial assets. |
Top clients or who we serve Consumers, contractors, industries in coatings for architecture, marine, industrial, and pipeline sectors; B2B and B2C focus. |
Key management Kuldip Raina (MD & CEO), Venugopal Chetlur (COO & Whole-time Director), Aaditya Gajendra Sharda (Director) |
Our journey and innovations Over 120 years of operations; launched innovative products like Smart Bharat paint with warranty; expanded into waterproofing and aviation coatings. |
Where we operate Pan-India with 48 sales depots; exports to Nepal, UAE, Bhutan, Seychelles. |
Top products or what we offer Decorative paints (Hero, Mela), industrial coatings, marine paints, waterproofing (Zero Damp), and color tinting systems. |
Top brands Hero (advanced emulsions), Zero Damp (waterproofing solutions), Mela (rural market paints), Color Space (tinting system) |
Raw materials needed Resins, solvents, pigments, chemicals primarily sourced from KMML and other suppliers. |
Raw materials supplier Kerala Mining and Minerals Ltd (KMML) supplies 90% of raw materials. |
Recurring vs cyclical contribution Revenue driven by cyclical construction and industrial activity with recurring repainting demand. |
Our industry position Established brand with steady decorative paint market share; growing industrial coatings segment with prestigious accounts. |
Financial highlights FY 2024-25 revenue ₹599 crore with 12% growth; reported net loss ₹80 crore amid investment phase. |
Geographical revenue split Primarily India with limited exports to neighboring countries and Middle East. |
Order book Strong order book in pipeline coatings and industrial segment contributing to growth. |
Whats driving growth New product launches, distributor expansion in rural markets, technical collaborations, and integrated services. |
Our future plans Complete integration of advanced R&D capabilities; expand waterproofing products and rural market penetration. |
Our green promise ISO 14001 environmental certifications; focused on sustainability and safe manufacturing practices. |
Our people and values About 633 employees promoting innovation, ethics, and inclusivity across all levels. |
Key challenges ahead Financial losses, competitive market, raw material cost volatility, economic slowdown impact on construction. |
Interesting facts Over 120 years of legacy; launched India's first paint with a two-year warranty; recent state-of-the-art R&D facility. |
Risks and strategy Mitigation via diversified product portfolio, expanding industrial segment, enhancing technical support and distribution. |
