| Retail Jewellery | Gold, diamond, platinum and silver jewellery, bridal, festival, daily wear, men's and kids' jewellery, lab-grown diamonds, accessories. | Strong brand equity, extensive showrooms, deep craftsmanship roots, diversified sub-brands, proprietary designs, and established franchise network. | B2C consumers across India and overseas markets (Dubai), targeting all demographic segments including millennials and bridal. | Lightweight diamond jewellery, branded collections, lifestyle accessories and lab-grown diamond product lines. | 6328 | 96 | Jewellery sales through company-operated and franchisee showrooms, online platforms, and schemes like Swarna Yojana. | Mix of direct sales and franchise fee income; competitive pricing with installment schemes and membership plans. | New showroom additions, product innovation, omni-channel presence, digital marketing, and increasing demand for lightweight and lab-grown jewellery. | Senco Gold & Diamonds, Everlite, Gossip, Aham, Perfect Love, Sennes |
| Export and Overseas Retail | Wholesale exports to Dubai, Malaysia, Singapore; retail store in Dubai. | First-mover advantage in UAE retail, leveraging brand and design distinctiveness. | Overseas B2B buyers and retail customers in Dubai. | Retail sales at Dubai showroom and select export contracts. | 289 | 4 | Wholesale trading contracts and direct retail sales at international showroom. | Direct sales and wholesale contracts. | International expansion, demand for Indian jewellery in Middle East and Southeast Asia. | Senco Gold & Diamonds |
