What we do Senco Gold Limited is a leading Indian jewellery retailer offering gold, diamond, silver, platinum, and precious stones through 196 showrooms across India and Dubai. |
Founded in 1,994 |
Market share Largest jewellery retailer in Eastern India by showroom count; expanding pan-India with 33% revenue from franchisees. |
Problem solved Provides trusted, high-quality, culturally diverse jewellery options with modern designs amid price volatility and changing consumer preferences. |
Top clients or who we serve B2C customers across India and Dubai, spanning bridal, daily wear, men's and kids’ jewellery segments; omni-channel presence. |
Key management Suvankar Sen (MD & CEO, PGDBM IMT Ghaziabad, IIJS Rising Star award), Shaankar Sen (Founder Chairman), Ranjana Sen (Executive Chairperson). |
Our journey and innovations Started in 1994, franchise expansion since 2000, IPO in 2023, rapid showroom growth, introduced brands like Everlite and Sennes, first Indian jewellery brand on ONDC, launched virtual showroom on Metaverse. |
Where we operate India (18 states, 128 towns) and Dubai (UAE) with 196 showrooms including franchise models. |
Top products or what we offer Gold, diamond, silver, platinum jewellery; lightweight and bridal collections; lab-grown diamonds; accessories like bags and fragrances under 'Sennes'. |
Top brands Senco Gold & Diamonds (heritage brand), Everlite (affordable diamond jewellery), Gossip (fashion jewellery), Aham (men’s jewellery), Sennes (lifestyle and lab-grown diamonds). |
Raw materials needed Gold, silver, diamonds, platinum, precious and semi-precious stones, lab-grown diamonds. |
Raw materials supplier Sources gold primarily via bullion banks’ gold metal loan; diamond vendors with decades-long relationships. |
Recurring vs cyclical contribution Revenue is cyclical with spikes during festivals and wedding seasons; recurring income from jewellery purchase schemes and digital platforms. |
Our industry position Second most trusted jewellery brand in India; dominant in East India; growing presence in Tier 2 and 3 cities nationwide. |
Financial highlights FY25 consolidated revenue INR 63,281 million; adjusted PAT INR 2,018 million; EBITDA margin ~7.2%; FY26 Q3 revenue INR 30,710 million, PAT INR 2,640 million. |
Geographical revenue split FY25 revenue: India INR 60,387 million (95%), Outside India INR 2,894 million (5%, mainly Dubai). |
Order book - |
Whats driving growth Expanding showroom network, hyperlocal marketing, product innovation in lightweight and lab-grown jewellery, digital channels, and strong old gold exchange schemes. |
Our future plans Targeting 200+ showrooms by FY26 end, pan-India expansion, launch new sub-brands, deepen franchise and digital footprint, and robust design pipeline. |
Our green promise Focus on sustainable sourcing (36% recycled gold), energy efficiency, waste reduction, community engagement, and transparent ESG reporting. |
Our people and values Strong values with 3120+ employees, inclusive workplace, skilled artisans, employee stock option schemes to attract and retain talent. |
Key challenges ahead Gold price volatility, inventory management, competition from organized and unorganized sectors, regulatory compliance, and supply chain risks. |
Interesting facts First Indian jewellery brand on ONDC; pioneering virtual showroom on Metaverse; holds over 204,000 gold and 113,000 diamond design variants. |
Risks and strategy Mitigates gold price risk via hedging and gold metal loans; relies on strong franchise model and digitization for operational resilience. |
