What we do Sunrise Efficient Marketing Ltd distributes industrial machinery, automation products, and FMCG items, serving diverse sectors with a portfolio of 138 manufacturers. |
Founded in 2,002 |
Market share Authorized dealer for 138 manufacturers; diversified product range reduces market risks and supports economies of scale. |
Problem solved Streamlines supply chain by connecting manufacturers with industrial, domestic, and agricultural end users efficiently. |
Top clients or who we serve B2B primarily, serving industrial firms, agricultural sectors, and FMCG retail distribution channels. |
Key management - |
Our journey and innovations Started as a sole proprietorship in 2002, converted to public limited in 2020, expanded into premium brands and comprehensive energy solutions by 2025. |
Where we operate Primarily India with a growing national distribution network. |
Top products or what we offer Industrial motors, pumps, gearboxes, VF drives, lubricants, and FMCG products like Polycab Wires, GS-Caltex Lubricants. |
Top brands Bharat Bijlee motors (#1 in energy efficient products), Polycab Wires (premium brand), GS-Caltex Lubricants, Yaskawa VF Drives, Redicon Power Gearboxes. |
Raw materials needed Industrial machinery components, electrical and mechanical parts sourced from manufacturers. |
Raw materials supplier 138 authorized manufacturers including Bharat Bijlee Ltd, Gulf Oil Lubricants India Ltd, Yaskawa, Redicon Power, Elecon. |
Recurring vs cyclical contribution Mostly recurring revenue from long-term distribution partnerships and repeat industrial sales. |
Our industry position Emerging leader in industrial machinery distribution and FMCG products in Surat and surrounding regions. |
Financial highlights FY 2024-25 revenue Rs. 129.74 Cr; profit Rs. 9.22 Cr; growth exceeding 15% year-over-year. |
Geographical revenue split Revenue mainly from Indian markets, with focus on industrial hubs in Gujarat. |
Order book - |
Whats driving growth Expansion into premium brands, increased distributor network, and diversification into energy solutions. |
Our future plans Broaden product portfolio, migrate listing to BSE main board, and increase authorized share capital for expansion. |
Our green promise Energy-efficient product offerings and partnership for sustainable industrial solutions. |
Our people and values Committed to equal employment opportunities and a culture of fairness and compliance. |
Key challenges ahead Managing growth risks, regulatory compliance, and timely execution of convertible securities allotment. |
Interesting facts ISO 9001:2015 certified, transitioned from sole proprietorship to public limited company in under two decades. |
Risks and strategy Mitigates market fluctuations by diversified brand portfolio; maintains robust internal financial controls. |
