| Beer Manufacturing and Distribution | Production and sale of various beer styles including filtered wheat beer and premium variants. | Strong brand portfolio, wide distribution network, manufacturing facilities in key regions. | B2C retail consumers primarily in Indian states and Union Territories. | Premium and specialty beers like Woodpecker Wheat Beer and twist-cap variants. | 2170 | 76 | Revenue via direct sales through extensive distribution to retailers, hotels, and bars. | Competitive pricing with varying SKUs across bottles and cans; focus on volume and premium segments. | Premium beer demand, brand innovation, expanded production capacity, strong regional growth. | Hunter, Black Fort, Power Cool, Woodpecker, Legend, Horse's Super Strong, Power 10000 |
| Indian Made Foreign Liquor (IMFL) Production | Blending, bottling, and distribution of whisky, vodka, rum, and brandy. | Established brands with loyal consumer base, increasing footprint in growing urban markets. | B2C consumers across license states; select B2B in hospitality sector. | Premium whisky and vodka brands with higher consumer margins. | 665 | 24 | Retail sale and distribution through established supply chains targeting premium and regular segments. | Premium and mid-range pricing to capture diverse consumer segments. | Increasing demand for premium spirits, strategic brand launches, market expansion into Delhi, Uttar Pradesh. | Milestone 100 Whisky, White Fox Vodka, Mahavat Whisky, Woodpecker Whisky variants |