| Unit Linked Individual | Unit-linked life insurance policies with investment options linked to equity and debt funds. | Strong bancassurance channel and brand trust support market leadership. | Individual retail customers seeking investment-linked insurance products. | Equity-linked funds with higher management fees and renewal premiums. | 3505 | 30 | Premium payments, fund management fees, and investment income. | Premium-based with associated fund management charges. | Rising awareness and demand for market-linked returns with insurance protection. | Equity Pension II, Equity Elite II, Equity Optimiser |
| Unit Linked Pension | Unit-linked pension and retirement annuity products providing savings and income post-retirement. | First mover advantage in pension ULIPs with extensive distribution network. | Individuals planning for retirement savings with investment flexibility. | Long-term premium collections with asset management fees. | 1145 | 10 | Premium collection and asset management charges. | Premium-based with fund management fees. | Growing pension market and rising retirement planning awareness. | Equity Pension II |
| Participating Individual Life | Participating traditional life insurance policies with bonuses and guaranteed benefits. | Strong brand and agent network plus legacy trust. | Conservative investors seeking savings with life cover and bonuses. | Traditional participating products with higher persistency. | 656 | 6 | Premiums and fund investment returns. | Fixed premium with profit sharing features. | Preference for guaranteed returns and life protection. | SBI Life - Smart Platina Plus |
| Non Participating Individual Life | Non-participating term and protection life insurance products with fixed benefits. | Leader in term insurance with proprietary products and bancassurance reach. | Individuals seeking pure protection products at affordable rates. | Term insurance with lower claims ratio and costs. | 2539 | 23 | Premiums from term insurance policies. | Fixed premium term plans with no bonuses. | Increasing demand for term life cover and protection. | SBI Life - Smart Shield Premier |
| Non Participating Annuity | Immediate and deferred annuity products providing steady retirement income. | Exclusive product offerings for pension segment. | Retirees and pension scheme subscribers. | Annuity products with long duration and low lapse. | 524 | 5 | Premiums and investment income on annuity funds. | Single premium annuity contracts with guaranteed payouts. | Rising retirement population and NPS pension scheme adoption. | SBI Life - Smart Annuity Income |
