What we do SBI Cards & Payment Services Ltd is India's second largest credit card issuer, providing diverse payment products enabling cashless digital transactions across varied segments. |
Founded in 1,998 |
Market share Holds about 18% market share in total credit card spends and cards-in-force, making it a dominant player in India's credit card industry. |
Problem solved Facilitates access to credit and digital payment solutions addressing consumer needs for convenient, secure, and value-added transactional products. |
Top clients or who we serve Serves individual consumers and corporate clients; operates a large portfolio of SBI-branded and co-branded credit cards across income levels in B2C and B2B. |
Key management Ms. Salila Pande, Managing Director and CEO, appointed April 2025, recognized leader driving growth and innovation. |
Our journey and innovations Founded in 1998; rapid growth post IPO in 2019; innovations include RuPay card issuances, digital acquisitions, and co-brand partnerships with major brands. |
Where we operate Primarily pan-India with wide reach via SBI branches and multiple retail channels; expanding digital and physical presence nationwide. |
Top products or what we offer Offers flagship SBI Card variants including SimplySave, SimplyClick, Prime, Elite, along with numerous co-branded cards like IRCTC, BPCL, and Paytm cards. |
Top brands SimplySave, SimplyClick, Prime, Elite; co-brands: IRCTC SBI Card Premier, BPCL SBI Card OCTANE, Paytm SBI Card SELECT, Reliance SBI Card, Titan SBI Card. |
Raw materials needed Not applicable as a financial services company focused on card issuance and payment solutions. |
Raw materials supplier Not applicable. |
Recurring vs cyclical contribution Revenue is predominantly recurring from credit card spends, interest income and fees. |
Our industry position Second largest credit card issuer with strong growth and market penetration, leveraging SBI’s extensive network and trusted brand. |
Financial highlights FY 2024-25 revenue ₹18,637 Cr, profit after tax ₹1,916 Cr; cards in force 2.08 crore; 10% growth in cards and receivables; 18% retail spend growth. |
Geographical revenue split Revenue primarily from India; no significant international operations disclosed. |
Order book Not applicable for credit card issuance business. |
Whats driving growth Growth driven by card acquisition, rising consumer demand, digital payments adoption, strategic partnerships, and enhanced product offerings. |
Our future plans Expanding digital acquisition, launching new co-branded cards, improving app features, and enhancing customer engagement and retention. |
Our green promise Committed to carbon neutrality by 2030 and active in social responsibility including education, health, and environment sustainability initiatives. |
Our people and values Large workforce with 32,677 outsourced sales personnel; values inclusivity, ethics, and employee engagement. |
Key challenges ahead Managing credit costs and asset quality while sustaining growth and innovation in a competitive market. |
Interesting facts First travel core credit card SBI Card MILES launched; significant market leadership in co-branded card space. |
Risks and strategy Key risks include credit risk and fraud; employs comprehensive risk management policies and governance to mitigate risks and ensure compliance. |
