| Ayurveda Healthcare and Wellness | Therapeutic and lifestyle Ayurveda products sold online, via TV marketing, and social media platforms | Strong integration of traditional knowledge and modern marketing; early mover advantage in D2C Ayurveda segment | Primarily B2C - health-conscious individuals across India | Proprietary formulations like Ayush 82 have higher margins | 163 | 100 | Direct sales through D2C website, third-party e-commerce, and digital advertising | Product sales with pricing competitive within Ayurveda wellness segment | Increasing market demand for natural wellness, IPO fund utilization for marketing and product development | Ayush 82 and other Ayurveda-based wellness products |
