What we do Salora International Ltd is a diversified Indian company manufacturing and distributing consumer electronics like TVs, mobile devices, and components, with notable export achievements. |
Founded in 1,968 |
Market share Leading manufacturer and exporter in consumer electronics and TV components, recognized as a Golden Export House. |
Problem solved Addresses consumer demand for affordable, diverse electronics and TV components while expanding export markets. |
Top clients or who we serve B2C consumers for electronics; B2B clients include telecom and IT product distributors. |
Key management - |
Our journey and innovations Established in 1968; became public in 1993; partnered with Matsushita for Panasonic products; diversified into wind energy and mobile tech; launched advanced LED TVs and smart devices. |
Where we operate Primarily India with export markets in Europe and other regions through diversified product lines. |
Top products or what we offer LED and CRT TVs, mobile phones, home theaters, TV components like fly-back transformers, and smart devices including smart watches. |
Top brands Salora consumer electronics and Panasonic brand products via technical collaboration; diversified into apparel exports under license. |
Raw materials needed Electronic components for TV manufacturing including transformers, deflection yokes, and loudspeakers. |
Raw materials supplier - |
Recurring vs cyclical contribution Revenue primarily from product sales, which is cyclical with consumer demand and market trends. |
Our industry position Established market player in consumer electronics with export credentials and growing presence in wind energy segment. |
Financial highlights FY 2024-25 revenue approx Rs 151.65 crore; operating losses narrowing; ongoing investments in new product launches. |
Geographical revenue split Majority revenue from domestic market; exports contribute via apparel and electronics segments. |
Order book - |
Whats driving growth Innovation in smart consumer electronics, expansion in wind energy, and new product introductions like neckbands and smart watches. |
Our future plans Focus on scaling consumer electronics business, enhancing operational efficiency, and product portfolio expansion including smart TVs and appliances. |
Our green promise Engaged in wind energy generation as part of diversification and environmental responsibility. |
Our people and values Committed to talent retention, inclusive culture, and employee skill development. |
Key challenges ahead Competitive, volatile consumer electronics market with technological shifts requiring cost management and innovation. |
Interesting facts Largest exporter of black and white TVs in 1993-94; Golden Export House status since 1999. |
Risks and strategy Faces market competition and tech obsolescence; strategy includes product diversification and operational enhancements. |
