What we do Rupa & Company Ltd is India’s leading knitwear brand, manufacturing and marketing a wide range of innerwear, casual wear, and thermal wear for men, women, and kids. |
Founded in 1,985 |
Market share No.1 knitwear brand in India with 18+ sub-brands and 9,000+ SKUs across economy to premium segments. |
Problem solved Provides quality, comfortable, and fashionable knitwear catering to diverse consumer needs across all age groups and price points. |
Top clients or who we serve Serves B2C customers across India and exports to Middle East, Africa, Russia, with extensive retail penetration in modern trade and e-commerce. |
Key management - |
Our journey and innovations Founded in 1985, expanded via organic growth and acquisitions like Euro brand; licensed FCUK and Fruit of the Loom; launched premium and kidswear lines. |
Where we operate Primarily India with expanding presence in Bangladesh, Middle East, Africa, Russia, and growing e-commerce footprint. |
Top products or what we offer Products include innerwear, thermal wear, casual wear, athleisure, lingerie, socks, and kidswear under brands like Frontline, Jon, Macroman, FCUK, and Softline. |
Top brands Frontline, Jon, Macroman M-Series (premium menswear), Macrowoman W-Series, FCUK (licensed), Fruit of the Loom (licensed), Softline, Bumchums, Peekaboo (kidswear). |
Raw materials needed Cotton, polyester, yarns, fabric dyes, and stitching materials for knitwear manufacturing. |
Raw materials supplier Sourced locally and through third-party vendors; specific suppliers not disclosed. |
Recurring vs cyclical contribution Revenue largely recurring from ongoing garment sales via established retail and online channels. |
Our industry position Market leader in India’s knitwear segment with strong brand equity, wide distribution, and diversified portfolio. |
Financial highlights FY25 revenue ~₹1239 crore, net profit ~₹83 crore, EBITDA margin ~10.5%, consistent profit growth and margin expansion. |
Geographical revenue split Approximately 97.5% revenue from India and 2.5% from overseas markets including Middle East and Africa. |
Order book - |
Whats driving growth Growth driven by premium segment expansion, athleisure category, modern trade, e-commerce, exports, and product innovation. |
Our future plans Expand premium and kidswear lines, scale e-commerce and modern trade presence, increase exports and operational efficiencies. |
Our green promise Focus on sustainable manufacturing, responsible procurement, reducing carbon footprint and water sustainability initiatives. |
Our people and values Dedicated workforce emphasizing skill development, diversity, safety, and ethical workplace practices. |
Key challenges ahead Pricing pressures, competitive retail environment, supply chain disruptions, evolving consumer preferences. |
Interesting facts Holds exclusive licenses for leading international brands FCUK and Fruit of the Loom in India. |
Risks and strategy Mitigates risks through diversification, supply chain optimization, strong brand portfolio, and expanding distribution. |
