| Manufacturing | Production of TMT bars, MS billets, wires and pipes using integrated steel manufacturing processes. | Integrated production facilities, established brand presence, multi-brand marketing networks. | B2B construction firms, retailers, and wholesalers in the infrastructure sector. | TMT bars and branded wires with strong demand and premium pricing. | 23256 | 95 | Sales of steel products to industrial and retail customers through direct and distributor channels. | Direct sales with competitive industry pricing based on steel grades and quantities. | Infrastructure development, capacity expansion, brand recognition, and diversified product mix. | Rudra TMX, JB 500 TMX, Tridev TMX, Rudra Wire, Rudra Pipe |
| Retail | Distribution and retailing of steel products through company-owned and third-party retail outlets. | Extensive retail footprint, brand trust, and localized distribution strength. | Retail construction consumers, small contractors, and local traders (B2C and B2B segments). | Value-added services and branded product sales in retail network. | 253 | 1 | Retail sales, service fees from multi-brand marketing collaborations. | Retail price with margin; service fee based on marketing agreements. | Expansion of retail outlets and multi-brand networks to improve market reach and consumer engagement. | Rudra Infra Mart, Someshwar TMT multi-brand network |
| Windmill | Wind energy generation and related renewable energy activities. | Leveraging renewable energy for sustainability and cost savings. | Energy distributors, grid operators (B2B). | Renewable energy generation has favorable long-term margins. | 272 | 1 | Sale of generated electricity or power purchase agreements. | Contractual power sale agreements. | Government incentives for renewable energy and green power demand. | |
