| Integrated Marketing Communication | Creative advertising, content production, digital marketing, media planning, brand activation and consulting. | Long-standing client relationships, integrated service offerings, and pan-India presence. | B2B and B2C clients across industries including private, public sector, and multinationals. | Creative content and digital marketing services. | 160 | 54 | Project and retainer-based fees from media and advertising services. | Direct sales and retainer contracts; mix of project-based and recurring revenues. | Digital adoption, increased brand marketing spends and integrated campaigns. | R K Swamy, Hansa |
| Customer Data Analytics and Marketing Technology | Data analytics, CRM, MarTech solutions, customer profiling, campaign management. | Proprietary tools, data expertise, cross-selling with marketing services. | B2B clients requiring data-driven marketing and CRM solutions. | Advanced analytics and CRM platform services. | 89 | 30 | Subscription and service fees for analytics platforms and campaigns. | Recurring subscription fees and project services. | Growing demand for data-driven marketing and AI integration. | Hansa Customer Equity |
| Full-Service Market Research | Quantitative and qualitative research, consumer interviews, CATI surveys, expert studies. | Established panel, advanced research methodologies, expert teams. | Private companies, institutions needing deep market insights. | Customized quantitative and qualitative research projects. | 82 | 28 | Project-based revenues and research studies fees. | Contractual project fees. | Rising need for consumer insights and market intelligence. | Hansa Research Group |
