| Ethnic Wear Retail | Styled ethnic garments for weddings and festivals offered via physical stores and online platforms. | Exclusive craftsmanship, strategic store locations, and partnership with established online retail platform | B2C consumers seeking premium ethnic apparel for special occasions predominantly in Gujarat region. | Premium wedding outfit collections and exclusive designs have higher margins. | 20 | 85 | Revenue through direct retail sales in stores and via e-commerce channels under partnership. | Fixed retail pricing, with promotional campaigns during peak wedding/festive seasons. | Increasing wedding-season demand, store expansions, and online sales growth through PSL partnership. | Riyaasat Lifestyle Men's & Women's Collections |
| Online Sales Channel Partnership | Ethnic wear sold online through Pernia's Pop-Up Studio, complementing physical stores. | Access to wider customer base through established online platform and brand exposure | Online ethnic wear shoppers nationwide seeking curated designer collections. | Designer collections with exclusive online availability drive better margins. | 4 | 15 | Revenue sharing from sales on partner's website and store. | Sales-based revenue model depending on online sales volume. | Rising e-commerce adoption and digital presence expansion post alliance with PSL Retail. | Collaboration with Pernia's Pop-Up Shop |
