| Rental and Subscription Services | Rental and subscription of furniture, appliances, and water purifiers through an online platform | Integrated logistics, unified service platform, exclusive private-label partnerships with Dixon Technologies | Primarily B2C urban consumers seeking access over ownership | Private-label product rentals and repeat subscription renewals | 387 | 100 | Recurring revenue from monthly rentals and subscription fees for home products | Recurring monthly subscription fees with flexible rental terms | Increased consumer preference for rentals, penetration into new product categories, technology-driven logistics | Rentomojo private-label refrigerators, washing machines, water purifiers |
