What we do Recode Studios Ltd is a beauty and cosmetics company offering make-up, skincare, body care, and beauty accessories across online and offline retail channels in India. |
Founded in 2,021 |
Market share Emerging player with expanding offline retail presence and growing brand visibility. |
Problem solved Addresses consumer demand for diverse, quality beauty products through wide product range and multi-channel availability. |
Top clients or who we serve Mainly B2C serving beauty and personal care consumers across India via physical stores and online platforms. |
Key management - |
Our journey and innovations Founded in 2018 as a partnership, became a public company in 2025, steadily transferring operations and expanding retail footprint. |
Where we operate India, with 24 physical stores and 6 warehouses for storage and distribution. |
Top products or what we offer Portfolio includes make-up, skincare, body care, and beauty accessories under the 'Recode' brand. |
Top brands 'Recode' brand is the flagship, recognized for variety and quality in personal care products. |
Raw materials needed - |
Raw materials supplier - |
Recurring vs cyclical contribution Sales driven by both recurring repeat customers and new product launches; retail sales are somewhat cyclical. |
Our industry position Growing presence in India's beauty products market, with increasing offline and online retail operations. |
Financial highlights FY 2023 revenue of Rs. 50.36 crore, net profit Rs. 3.3 crore, reflecting early profitability. |
Geographical revenue split Revenue largely from India, from both online and brick-and-mortar channels. |
Order book - |
Whats driving growth Expansion of physical stores, online sales growth, influencer marketing, and increasing brand recognition. |
Our future plans IPO planned to raise funds for further retail expansion and scaling operations across India. |
Our green promise - |
Our people and values - |
Key challenges ahead Competition in beauty segment, scaling retail presence effectively, and brand differentiation. |
Interesting facts 'Recode' brand promoters have been featured on major media outlets for their entrepreneurial success. |
Risks and strategy Mitigating competitive risks through retail expansion, diversified marketing, and enhanced product offerings. |
