What we do Purple United Sales Ltd designs, develops, markets, and retails kids apparel, footwear, and accessories via retail stores, e-commerce, and wholesale channels. |
Founded in 2,014 |
Market share Leading player in kids' fashion with a growing retail footprint of 63 exclusive brand outlets by 2025. |
Problem solved Providing quality, age-segmented kids wear and footwear through wide distribution and modern retailing to meet growing demands of Indian families. |
Top clients or who we serve B2C customers nationwide via retail stores, e-commerce platforms like Myntra, Amazon, Flipkart, and wholesale partners. |
Key management Jatinder Dev Seth (Managing Director), Bhawna Seth (Whole-time Director); notable leadership with retail and management expertise. |
Our journey and innovations Started in 2014; expanded offline/online distribution in 2015; partnered with Disney and Mattel in 2017; rapid retail expansion between 2019-2025; successfully listed in 2024. |
Where we operate India-wide presence with strong focus in Delhi NCR, Punjab, Uttarakhand, and online pan-India. |
Top products or what we offer Kids apparel, footwear, bags, and fashion accessories under Purple United Kids brand across retail and e-commerce. |
Top brands Purple United Kids brand, exclusive kids wear and footwear lines with Disney and Mattel licensing. |
Raw materials needed - |
Raw materials supplier - |
Recurring vs cyclical contribution Revenue primarily recurring from continuous retail and e-commerce sales. |
Our industry position Emerging retail leader in kids apparel with rapid store expansion and growing brand presence. |
Financial highlights FY25 revenue ₹103.13 Cr, net profit ₹10.47 Cr; revenue growth over 138% year-on-year illustrating strong financial momentum. |
Geographical revenue split Revenue mainly from Indian domestic markets via physical retail and online platforms. |
Order book - |
Whats driving growth Expanding exclusive brand outlets, strong e-commerce presence, brand partnerships, and increasing urban demand for kids fashion. |
Our future plans Plan to increase retail footprint beyond 63 stores, scale e-commerce presence, and enhance product portfolio. |
Our green promise Adoption of sustainable practices and promotion of resource conservation across operations. |
Our people and values Focused on building a motivated workforce with culture emphasizing quality, innovation, and customer service. |
Key challenges ahead Competition from established kids fashion brands and maintaining growth amid retail sector challenges. |
Interesting facts IPO oversubscribed 160 times in 2024, rapid retail expansion tripling store count in two years. |
Risks and strategy Market competition and regulatory compliance are monitored with robust internal controls and risk management. |
