What we do Puretrop Fruits Ltd specializes in fruit export and processing, supplying fresh and processed fruits internationally with a focus on quality and innovation. |
Founded in 1,992 |
Market share Leading exporter of fresh grapes and pomegranates from India to Europe, with a decade-long strong presence in top European supermarkets. |
Problem solved Enables reliable export of quality fresh and processed fruits, solving supply chain and quality assurance issues for international fruit markets. |
Top clients or who we serve B2B supply primarily to major European supermarkets like ASDA, Tesco, Marks & Spencer, Carrefour, and others. |
Key management - |
Our journey and innovations Started fresh fruit exports in 1996, pioneered Indian grape exports to Europe; expanded into cold extracted juices business in 2018-19; divested fresh fruit business in 2024 to focus on processing. |
Where we operate Operations and exports primarily in India and Europe, with processing units in multiple Indian cities including Mumbai and Hyderabad. |
Top products or what we offer Fresh fruits (grapes, pomegranates) and processed fruit & vegetable products including cold extracted juices. |
Top brands - |
Raw materials needed Fresh fruits like grapes and pomegranates supplied by a network of growers. |
Raw materials supplier Engaged growers across India, especially Maharashtra region. |
Recurring vs cyclical contribution Revenue mix includes recurring supplies to supermarkets and cyclical seasonal fruit exports. |
Our industry position Consistent supplier and pioneer in Indian fruit exports to Europe, holding significant export volumes and long-term customer relationships. |
Financial highlights FY 2024-25 revenue at Rs.111.57 Crores with profit of Rs.11.87 Crores; 4.85% revenue growth; divestment of fresh fruit business in 2024 impacts segment focus. |
Geographical revenue split Major revenue from international (European) exports and domestic processed fruit sales. |
Order book - |
Whats driving growth Expansion in processed fruit segment, technology investments, and strong grower networks driving steady growth. |
Our future plans Focus on processed fruit products with new innovations and stronger international market penetration post fresh fruit divestment. |
Our green promise - |
Our people and values Committed workforce supported by strong governance and ethical business practices fostering sustained growth. |
Key challenges ahead Market volatility, supply chain disruptions, and maintaining quality standards amid business realignment. |
Interesting facts One of the first companies exporting Indian grapes to Europe; holds multiple international food safety certifications. |
Risks and strategy Risks from export market dependencies mitigated through diversification into processed fruit segment and strengthened grower relationships. |
