| Cement | Integrated cement manufacturing and sales of premium blended cement products. | Strong brand in central India, vertical integration with limestone mines and grinding units, advanced technology from FLSmidth. | Trade customers, contractors, individual builders, infrastructure projects. | Premium cement variants and technical services. | 3004 | 41 | Sales through dealers and retailers, technical services for builders. | Volume-based sales primarily through regional dealers, premium product pricing. | Premium product mix increase, cost control, green initiatives, capacity additions. | Champion, Champion Plus, DURATECH |
| Tiles and Bath (HRJ) | Manufacturing and marketing tiles, sanitaryware, bath fittings, engineered marbles. | Legacy brand since 1958, nationwide dealer network, continuous innovation with patents and product variety. | B2B dealers and B2C retail customers across India. | Sanitaryware and engineered quartz products. | 2393 | 33 | Product sales largely via retail through large distributor and showroom network. | Direct sales and retail distribution with premium segment offerings. | Capacity expansions, plant modernisation, brand campaigns, geographic expansion to eastern India. | H & R Johnson Tiles, Johnson International, Endura EDC |
| Ready-Mixed Concrete (RMC) | Supply of RMC for construction projects including commercial and mega infrastructure projects. | One of top 4 RMC players in India, certified quality labs, and wide pan-India presence through owned and franchisee plants. | Infrastructure developers, real estate builders, government projects (B2B). | Commercial concrete business segments. | 1415 | 19 | Sales contracts and service charges to construction companies and infrastructure projects. | Contractual pricing with volume discounts, franchisee model in some locations. | Urban infrastructure growth, increasing plant network, premium product applications. | Prism RMC |
