What we do Prism Johnson Ltd is a leading Indian integrated building materials company operating primarily in cement, tiles & bath fittings (HRJ), and ready-mixed concrete (RMC). |
Founded in 1,992 |
Market share A prominent cement player in central India with expanding tile and RMC presence across India, holding a strong dealer and retail network. |
Problem solved Provides essential construction materials addressing quality, durability, and efficiency needs in building and infrastructure sectors across India. |
Top clients or who we serve Serves B2B and B2C customers including construction companies, infrastructure projects, retailers, and individual house builders. |
Key management Mr. Vijay Aggarwal (MD, IIT Delhi & IIM Ahmedabad), Mr. Raakesh Jain (ED & CEO - Prism Cement), Mr. Sarat Chandak (ED & CEO - HRJ). |
Our journey and innovations Founded in 1992, evolved through expansions, acquisitions, and capacity additions including green energy initiatives and new manufacturing plants for tiles and cement. |
Where we operate Operations primarily in India with sales and distribution across central, eastern, and northern regions; exports included in tiles and bath segments. |
Top products or what we offer Portland Pozzollana Cement under Champion brand variants, tiles & bath fittings, ready-mixed concrete, construction chemicals, and industrial products. |
Top brands Champion, Champion Plus, DURATECH Cement; H & R Johnson Tiles and Bath fittings; Johnson International sanitaryware; Prism RMC ready-mixed concrete. |
Raw materials needed Limestone, fly ash, gypsum, aggregates, petro-coke, coal, alternative fuels, chemicals for tiles and bath fittings. |
Raw materials supplier Suppliers include local mines for limestone, power plants for fly ash, and third parties for chemicals and fuel. |
Recurring vs cyclical contribution Revenue is a mix of cyclical construction demand and recurring sales through established dealer networks. |
Our industry position Among top players in cement Satna cluster, leading tiles & bath fittings company with expanding RMC operations nationwide. |
Financial highlights FY24 revenue approx Rs 7,310 Cr, net profit Rs 79.93 Cr; EBITDA growth driven by cement and RMC; strong recovery in profitability. |
Geographical revenue split Majority revenue from India (~98%), export revenue from tiles and bath fittings constitutes a minor part. |
Order book Strong order book in mega projects segment of RMC (~11.5 lakh m3) ensuring steady future demand. |
Whats driving growth Growth driven by premiumization in cement products, tile manufacturing capacity expansion, RMC plant additions, sustainability initiatives. |
Our future plans Capacity expansions in cement grinding units, new tile plants in eastern India, increase in renewable energy use, retail network growth. |
Our green promise Committed to sustainability with 60 MW+ solar and waste heat recovery, alternate fuel usage, reduced emissions and rainwater harvesting. |
Our people and values Emphasizes culture of safety, innovation, diversity, CSR initiatives benefiting local communities, and regular employee training. |
Key challenges ahead Commodity price volatility, regulatory changes, intense competition, and maintaining growth in a cyclical construction industry. |
Interesting facts Pioneered alternate fuel facilities in cement, extensive retail presence with 100+ House of Johnson showrooms, awarded for safety and environment. |
Risks and strategy Focuses on operational efficiency, diversified product portfolio, and strategic alliances to mitigate market and regulatory risks. |
