| Agro-Commodity Trading and Processing | Bulk procurement, processing, packing of dry fruits, nuts, seeds, and berries for wholesale and private label sales. | Strong sourcing network from farms and mandis; expertise in risk management. | B2B bulk traders, APMC mandi buyers, wholesale distributors. | Processed and packed branded products. | | | Bulk sales to distributors and businesses; value addition through processing and packaging. | Transaction-based bulk sales with negotiated pricing. | Increasing demand for branded produce and bulk consumption. | ProV Dry Fruits |
| Retail Consumer Packaged Goods | Packaged dry fruits, nuts, ProV Minis snack packs, chocolate coated nuts, flavored makhanas. | Recognized brand with celebrity endorsements; wide SKU portfolio; expanding retail presence. | B2C consumers across India including Tier 2 cities. | Premium branded packs and specialty snack products. | | | Retail sales through own shops, distributors, and kirana stores; brand licensing and endorsements. | Direct sales and distribution with standard retail pricing. | Shift to branded healthy snacks and online-to-offline retail expansion. | ProV |
