| Financial Services | Merchant banking, corporate advisory, equity research, portfolio & asset management services. | Strong regulatory licenses, established market reputation, diversified client base, and technology partnerships. | Corporates, institutional investors, family offices, high net worth individuals (B2B and B2C). | Advisory services and asset management exhibit higher profit margins. | 84 | 95 | Advisory fees, management fees, investment gains, and subscription-based portfolio services. | Fee-based advisory, profit sharing, subscription and asset-based fee models. | Market demand for complex financial advisory, growth in wealth management, and technology enabled asset management. | Prime Research and Advisory, Prime Trigen Wealth, Prime Global Asset Management |
| Brokerage from Mutual Fund | Mutual fund brokerage and trading services. | Leverage on existing client relationships, brand recognition in brokerage. | Individual retail investors and institutional clients (B2C and B2B). | Brokerage on high volume mutual fund transactions. | 4 | 5 | Brokerage commissions from mutual fund trading transactions. | Transaction-based brokerage fees. | Increasing mutual fund penetration and retail investor participation in capital markets. | Prime Commodities Broking (merged in 2020) |