What we do Prime Fresh Ltd provides integrated post-harvest management, trading and supply chain services for fruits and vegetables across India, including export markets. |
Founded in 2,007 |
Market share Leading player in India's fresh produce supply chain with presence across 18 states and significant export network. |
Problem solved Addresses post-harvest losses and supply chain inefficiencies in horticulture through integrated warehousing, cold storage, packaging, and distribution. |
Top clients or who we serve Serves B2B and B2C customers including retail chains, modern trade, HoReCa, food processors, government bodies, exporters, and wholesalers. |
Key management Mr. Jinen Ghelani (Managing Director & CFO), Mr. Hiren Ghelani (Founder & Whole-time Director) |
Our journey and innovations Started in 2007 with doorstep fruit delivery in Gujarat, expanded into warehousing, cold storage, ripening, and exports; launched private mandi and multiple distribution centers. |
Where we operate India (18+ states) with exports mainly to UAE and six other countries. |
Top products or what we offer Fruits and vegetables procurement, processing, ripening, cold storage; value-added services include warehousing, manpower, packaging, and logistics solutions. |
Top brands Farmpik brand products supplied to Adani Fresh; recognized organic product supplier; state-of-the-art ripening chambers and packhouses. |
Raw materials needed Fresh fruits and vegetables from farms and farmer producer organizations across India. |
Raw materials supplier Over 120,000 farmers networked PAN India, plus multiple Farmer Producer Organizations and local aggregators. |
Recurring vs cyclical contribution Revenue is driven by recurring supply contracts with retail, HoReCa, and export clients, complemented by cyclical agricultural produce trading. |
Our industry position Market leader among organized players in India’s fresh fruit and vegetable supply chain with niche in post-harvest services. |
Financial highlights FY25 consolidated revenue ₹2067.7 crore, PAT ₹92.1 crore; 33% CAGR revenue, 41% PAT CAGR over 5 years. |
Geographical revenue split Primarily domestic Indian markets across 18 states; export revenue mainly from UAE and six other countries. |
Order book - |
Whats driving growth Growth driven by expansion in distribution network, tie-ups with retail giants, backward integration in farms, and developing value-added segments. |
Our future plans Scaling Nashik agro park, expanding organic fruits portfolio, forward integration in food processing, and geographic expansion in new Indian states. |
Our green promise Promotes residue-free farming, soil and water conservation, supports sustainable farming practices. |
Our people and values Over 700 employees with emphasis on inclusion, compliance with maternity and anti-harassment laws, and employee stock option plans. |
Key challenges ahead Managing climatic risks, supply chain disruptions, maintaining margin in commodity price volatility, and competing with unorganized players. |
Interesting facts First refrigerated mobile van for fruits & vegetables in Ahmedabad; 18% legacy farmer trust; migrated to main board of BSE in 2025. |
Risks and strategy Mitigates risk via diversified sourcing across multiple agro-climatic zones, agile forecasting, cold chain infrastructure, and strategic partnerships. |
