| PVC Flooring and Sheeting | Manufacture and sale of PVC flooring products and sheets for residential and commercial use. | Product quality certifications (ISO, BIS), first mover advantage in India, strong domestic and export presence. | Construction industry, commercial establishments, retail consumers. | Specialized linoleum floorings and customized flooring solutions. | | | Direct sales to distributors and end customers in B2B and B2C channels. | Fixed-price with volume discounts in B2B sales. | Growing urban infrastructure, demand for durable flooring, strategic export markets. | Wide-width PVC flooring, linoleum flooring |
| PVC Films and Artificial Leather Products | Manufacture of special PVC films for waterproofing, artificial leather cloth, knitted fabric products. | Exclusive domestic production of pond and canal lining films, certifications, expanding export footprint. | Agriculture sector for lining, industrial and fashion sectors for artificial leather products. | Soft touch cushion PVC leather cloth and specialized lining films. | | | Sales through B2B contracts and export orders. | Contractual sales and export orders, volume-based pricing. | Innovation in waterproofing solutions, expansion into fabricated PVC items with higher value addition. | PVC pond lining films, soft touch artificial leather cloth |
