| Wires and Cables | Electrical wires, flexible cables, submersible cables, aluminum cables, solar and control cables. | Wide distribution network, government project tenders, product certifications, and brand recognition. | B2B including government tenders, infrastructure companies, and B2C retail consumers. | Specialty cables and branded house wires. | 160 | 73 | Sales through dealers, distributors, C&F agents and direct infrastructure projects. | Product sales at fixed prices through dealer networks and direct institutional contracts. | Government infrastructure projects, rural electrification and urban housing demand. | Plaza Cables, Action Wires |
| Fast Moving Electrical Goods (FMEG) | Ceiling and exhaust fans, water heaters, switches, PVC insulated tapes and conduit pipes. | In-house branding, growing southern India market presence, and diversified product portfolio. | Retail consumers, small businesses and electrical contractors (B2C/B2B). | Electrical fans and switchgears. | 58 | 27 | Sales through dealers and retail distribution channels. | Fixed retail prices through distributors and dealers. | Increasing urban households, rising consumer awareness and product launches. | Plaza Cables (fans, water heaters, switches, PVC tapes and pipes) |
