| Branded Consumer & Bazaar | Adhesives, sealants, art materials, construction chemicals, paints aimed at households, students, and artisans. | Strong brand equity, extensive distribution, proprietary formulations, and customer trust. | B2C with vast retail network serving consumers and households. | Premium adhesives and specialty art materials. | 10335 | 79 | Sales of branded products through retail and wholesale channels. | Market-based retail pricing with mass distribution. | Strong brand loyalty, market penetration in rural and urban areas, innovative products. | Fevicol, Fevikwik, Dr. Fixit, Roff, Fevicol Sofa, Fevicryl |
| Business to Business | Industrial adhesives, resins, construction chemicals, pigment preparations serving packaging, textiles, paints industry. | Technical expertise, joint ventures, diversified product portfolio, and strong client relationships. | B2B clientele spanning multiple industrial sectors. | Specialty industrial adhesives and high-end wood finishes. | 2748 | 21 | Sales contracts and project-based orders with industries and EPC firms. | Contractual and project-based pricing. | Infrastructure growth, industrial expansion, technology collaborations. | Pidilite ICA, Jowat, Litokol, Wood Coat, Araldite |
