What we do Prime Focus Ltd is a global leader in media creation, offering end-to-end post-production services including visual effects, animation, AI technology, and production studios. |
Founded in 1,997 |
Market share World's No. 1 independent VFX and animation services company with leading global studios and a strong global footprint. |
Problem solved They enable creators to produce high-quality visual content with advanced technology, solving complex post-production and creative challenges efficiently. |
Top clients or who we serve B2B clients including top-tier global film studios, advertising agencies, and broadcasters worldwide. |
Key management Mr. Naresh Mahendranath Malhotra, Chairman & Whole-Time Director, Founder & Group CEO with strong industry leadership. |
Our journey and innovations Founded in 1997; pioneered high-end digital post-production in India; acquired DNEG; expanded globally; advanced AI platforms like BRAHMA AI; multiple Oscar wins in VFX. |
Where we operate Operations in India, UK, USA, Canada, Australia and other countries with 24 locations globally. |
Top products or what we offer Visual effects & animation services (DNEG), AI media management and creative tools (BRAHMA AI), studio production facilities, and strategic co-productions. |
Top brands DNEG - world’s top VFX and animation studio; BRAHMA AI - enterprise AI content platform; Prime Focus Studios - large-scale production studio in Mumbai. |
Raw materials needed Not applicable; primarily service-based leveraging software and technology infrastructure. |
Raw materials supplier Not applicable. |
Recurring vs cyclical contribution Over 90% revenue from recurring B2B contracts with global studios indicating high recurring revenue. |
Our industry position Global leader in VFX and animation services with premium client relationships and steady growth in AI-driven media tech. |
Financial highlights FY 2024-25 consolidated revenue of INR 3599 Cr, with net loss post tax of INR 377 Cr; Q3 FY26 revenue INR 3322 Cr and EBITDA INR 1078 Cr. |
Geographical revenue split Major revenue from Canada (INR 1954 Cr), Australia (INR 617 Cr), India (INR 558 Cr), USA (INR 185 Cr), UK (INR 153 Cr) and others. |
Order book Order book and pipeline over USD 775 million with visibility on 70+ projects including major upcoming releases. |
Whats driving growth Strong demand for premium VFX, AI platform adoption, global production partnerships, content co-productions, and diversified media offerings. |
Our future plans Expand AI capabilities, scale strategic co-productions, enhance global studio infrastructure, and innovate virtual production technologies. |
Our green promise Energy-efficient technology adoption and sustainability measures in studio and operational facilities. |
Our people and values Nearly 9,800 global employees fostering innovation, creativity, and inclusivity with strong industry expertise. |
Key challenges ahead Managing high operating costs, market volatility, technology disruption, and competitive pressures in the media services space. |
Interesting facts Winner of 8 Academy Awards for VFX; first in India to launch high-end post-production technologies; leader in digital avatars and AI content creation. |
Risks and strategy Exposure to project-based revenue risk mitigated by diversified global client base, recurring engagements, and investments in AI technology. |
