What we do Purple Style Labs Ltd operates Pernia's Pop-Up Shop, a leading luxury omni-channel fashion retailer offering womenswear, menswear, accessories, and kidswear through online platforms and physical Experience Centers in India and abroad. |
Founded in 2,015 |
Market share Among the largest and fastest growing multi-brand luxury fashion platforms in India with expanding global presence. |
Problem solved Provides curated luxury fashion access through an integrated omni-channel platform combining online convenience and premium physical experience. |
Top clients or who we serve Serves high-end fashion consumers in India and internationally via B2C retail. |
Key management - |
Our journey and innovations Acquired Pernia's Pop-Up Shop in 2018, transforming it from online-only to a robust omni-channel platform with 14 global Experience Centers. |
Where we operate India, United Kingdom, with plans to expand to the United States. |
Top products or what we offer Luxury womenswear, menswear, kidswear, jewelry, and accessories through Pernia's Pop-Up Shop online and Experience Centers. |
Top brands Pernia's Pop-Up Shop - iconic multi-brand fashion platform with pan-India and international footprint. |
Raw materials needed - |
Raw materials supplier - |
Recurring vs cyclical contribution Revenue primarily cyclical, driven by fashion retail sales and seasonal demand. |
Our industry position Strong position as a premium luxury fashion retailer in the omni-channel segment with growing international reach. |
Financial highlights FY23 revenue of Rs 558 crore; reported net loss of Rs 285 crore during the year ending March 2026. |
Geographical revenue split - |
Order book - |
Whats driving growth Expansion of Experience Centers, omni-channel strategy, and new market entries in key cities like New York drive growth. |
Our future plans Opening new Experience Centers in Mumbai and New York; preparing for Rs 660 crore IPO to fund expansion. |
Our green promise - |
Our people and values - |
Key challenges ahead Profitability challenges amid expansion and market competition. |
Interesting facts First flagship Experience Center opened in Juhu, Mumbai in 2018, now expanded to 14 globally. |
Risks and strategy Mitigates retail sector volatility through omni-channel diversification and international footprint expansion. |
