| Domestic Jewellery Retail | Gold, diamond, silver studded jewellery via 52 showrooms and online platform | Strong brand, wide showroom network, quality certification, celebrity endorsements, authorized franchise partnerships | B2C targeting urban and semi-urban consumers from middle to high income segments | Diamond studded and designer collections yield higher margins | 2244 | 100 | Direct retail sales through company-owned and franchisee stores and online channels | Fixed pricing, occasional promotions, price aligned with market and gold rates | Rising wedding and festive demand, e-commerce growth, franchise expansion, government partnership schemes | Anant, Dashavatar, Lal Quila, Wedding Collection |
