| Fertilizers | DAP, NPK grades, nano urea, nano DAP, TSP, SSP, urea, specialty fertilizers | Strong brand equity, backward integration, port-proximate facilities, extensive distribution network | Primarily B2C farmers across multiple states; some B2B industrial sales | Nano fertilizers and specialty NPK blends yield higher margins | 138200 | 85 | Product sales through extensive pan-India retail and institutional network | Direct sales with seasonal demand-driven pricing influenced by government subsidies | Increasing fertilizer demand, government subsidy support, capacity expansion, product innovation | Jai Kisaan Navratna, Jai Kisaan Mangala |
| Industrial Chemicals and Others | Sale of industrial grade chemicals used in agriculture and other industries | Integrated production facilities, cost benefits from captive consumption | Industrial users and internal manufacturing units | Value-added chemical products | 24500 | 15 | Direct sales to industrial users and internal consumption for fertilizer manufacturing | Contract sales and usage-based pricing | Demand for chemicals in agriculture and industry, backward integration benefits | Phosphoric Acid, Sulphuric Acid, Ammonia |
