What we do Orosil Smiths India Ltd manufactures and sells silver and gold jewellery under brands like Kuhjohl and Sincere, offering affordable luxury to common customers. |
Founded in 1,994 |
Market share Niche player in Indian silver and gold jewellery segment with automated manufacturing facilities and growing online presence. |
Problem solved Makes quality gold and silver jewellery affordable and accessible to a wider customer base through innovative designs. |
Top clients or who we serve Retail customers across India via branded showrooms and online sales; B2C focused. |
Key management Mr. Bhushan Kumar Narula (Managing Director), Mrs. Rita Narula (Whole-Time Director), Mr. Chandar Prakash (CFO). |
Our journey and innovations Started in 1994, expanded with automated manufacturing at Noida, launched two distinct jewellery brands, embraced e-commerce sales. |
Where we operate Primarily India, with increasing online reach nationally. |
Top products or what we offer 14k and 18k gold jewellery with diamonds (Sincere brand), sterling silver jewellery with Swarovski elements (Kuhjohl brand). |
Top brands Sincere - fine gold jewellery; Kuhjohl - sterling silver collections; both known for quality and design. |
Raw materials needed Silver, gold, Swarovski Zirconia, diamonds, gemstones. |
Raw materials supplier Imports equipment from Italy, Germany, Japan; sourcing details not specified. |
Recurring vs cyclical contribution Revenue largely from jewellery sales which may be cyclical based on consumer demand. |
Our industry position Small but established player with specialized automated manufacturing and intellectual design support. |
Financial highlights FY 2024-25 revenue Rs. 2.81 crore; net profit Rs. 0.61 crore; strong revenue growth from previous year. |
Geographical revenue split - |
Order book - |
Whats driving growth Innovative designs, retail expansion, e-commerce adoption, and increased consumer demand for affordable luxury jewellery. |
Our future plans Expansion in manufacturing and trading, exploring textile sector opportunities, rights issue fund raising up to Rs. 6 crore. |
Our green promise - |
Our people and values Committed employee base with adherence to corporate governance and ethical business practices. |
Key challenges ahead Market volatility, competition from larger players, economic factors affecting discretionary spending. |
Interesting facts First Indian jewellery company with automated integrated manufacturing capacity at Noida; supported by Jewellery Design & Technology Institute. |
Risks and strategy Mitigating business risks via diversified product portfolio and digital sales channels; ongoing risk management policy. |
