| Spices | Blended spices like Sambar Masala, Chicken Masala; pure spices including Chilli, Turmeric, Coriander. | Strong brand legacy, deep regional consumer insights, extensive retail touchpoints, and supply chain efficiencies. | B2C consumers across India and international markets. | Premium blended spice mixes and single-origin pure spices. | 1571 | 66 | Sales of packaged spices through retail and digital channels. | Premium and value-based pricing distributed via retail chains and online platforms. | Volume growth from rural penetration, digital commerce expansion, product innovation tailored to regional tastes. | MTR, Eastern |
| Convenience Foods | Ready-to-cook mixes such as Rava Idli, Gulab Jamun, 3-Minute Poha, Dosa mix. | Product innovation, trusted MTR and Eastern brands, focused regional offerings with high consumer loyalty. | Primarily B2C customers seeking quick, authentic meal solutions. | Innovative and localized convenience food mixes. | 787 | 33 | Revenue from sales of convenience food mixes via retail and digital sales channels. | Value pricing with promotional campaigns to increase household penetration. | Rising demand for convenience, product portfolio expansion, and digital channel growth. | MTR Convenience Foods, Eastern Convenience Mixes |
