What we do Orient Tradelink Ltd produces, markets, and distributes movies, TV shows, audio content, spiritual merchandise, and FMCG products under the 'Krishna Sai' brand. |
Founded in 1,994 |
Market share Strong niche presence in spiritual and mythological content with growing FMCG segment. |
Problem solved Provides high-quality entertainment and spiritual content along with FMCG products catering to cultural and devotional needs. |
Top clients or who we serve Serves B2B and B2C markets including broadcasters, spiritual communities, and retail FMCG consumers globally. |
Key management Aushim Khetarpal, Managing Director; Mahesh Kumar Verma, Independent Director. |
Our journey and innovations Started in 1994, acquired extensive spiritual content rights, launched FMCG brand 'Krishna Sai', expanded content to over 4900 hours with global reach. |
Where we operate Primarily India with global export markets for spiritual and entertainment content. |
Top products or what we offer Movies, TV serials, audio mantra CDs, spiritual merchandise, and 'Krishna Sai' FMCG products. |
Top brands 'Krishna Sai' FMCG, Shirdi Sai Baba Foundation content and merchandise with over 4900 hours of TV content. |
Raw materials needed - |
Raw materials supplier - |
Recurring vs cyclical contribution Revenue driven by recurring sales of content and FMCG products, supported by cyclical media productions. |
Our industry position Niche leader in spiritual media content with increasing FMCG market penetration. |
Financial highlights Revenue Rs 14.45 Cr, Net Profit Rs 0.89 Cr for FY 2024-25, showing significant growth year-over-year. |
Geographical revenue split - |
Order book - |
Whats driving growth Growth driven by expanded content rights, rising FMCG brand acceptance, and increased global spiritual demand. |
Our future plans Expanding FMCG division, increasing digital distribution, and broadening spiritual content portfolio globally. |
Our green promise - |
Our people and values Committed workforce upholding cultural values, ethical conduct, and inclusive workplace policies. |
Key challenges ahead Competitive media landscape, scaling FMCG distribution, and regulatory compliance risks. |
Interesting facts Holds exclusive sales and marketing rights of extensive spiritual content including Shirdi Sai Baba Foundation. |
Risks and strategy Risk mitigation via diversified offerings in media and FMCG, focus on content quality and market expansion. |
