| Electrical Consumer Durables | Ceiling fans, air coolers, kitchen appliances, water heaters | Strong brand, expanding distribution including direct-to-market, R&D driven innovation | Primarily B2C consumers; focus on premium and energy-efficient segment | Premium BLDC fans, water heaters, kitchen appliances | 2173 | 66 | Product sales via retail, e-commerce, and direct market models | Tiered pricing with premium and value offerings | Premium fans adoption, summer demand, innovative product launches like BLDC fans | Cloud 3 Cooling Fans, i-Series Fans, Ultimo Air Coolers, Breakfast Series Appliances |
| Lighting & Switchgear | LED lighting, façade lighting, modular switches, electrical house wires | Exclusive projects, expanding electrician connect and cross-selling capabilities | B2B infrastructure projects and B2C retail lighting users | Modular switches, premium LED lighting | 921 | 28 | Sales to B2B and B2C segments, tender projects, retail channels | Mix of direct sales and tender-based pricing | Product premiumization, distribution expansion, B2B façade lighting projects | EyeLuv Lighting Series, Stella Modular Switches, Electrical Wires |
