| Ceramic and Vitrified Tiles Manufacturing | Manufacturing and sale of ceramic floor and wall tiles, glazed vitrified tiles, designer and digitally printed tiles. | Strong brand recognition, extensive distribution with exclusive showrooms, patented tile technology, and multiple manufacturing plants. | B2B: builders, architects, developers; B2C: end consumers and tile retailers; B2G limited. | Glazed vitrified tiles and premium designer tiles yield higher margins. | 683 | 98 | Product sales through retail, wholesale, and exclusive showrooms with some online platform sales. | Direct sales with competitive pricing; volume discounts for bulk buyers and tiered retail pricing. | Increased demand for premium tiles, capacity expansions, digital marketing, and brand building efforts. | Orient Bell Tiles, ORVIT, Fusion Series, New Horizons |
| Trading and Import | Import and trading of premium tiles from Spain, Italy, and Turkey for Indian market. | Exclusive import arrangements and specialized product offerings in luxury tile segment. | Upscale builders, architects, and interior designers targeting luxury segment. | Luxury imported tile segment has the highest margins compared to standard tiles. | 10 | 2 | Margin-based sales through selective distribution channels and showrooms. | Premium pricing due to import origin and exclusivity. | Growing luxury real estate sector demand and preference for imported tiles. | Orient International imported luxury tiles |
