What we do Orient Beverages Ltd is a manufacturer and distributor of packaged drinking water and carbonated soft drinks under the Bisleri brand in eastern India. |
Founded in 1,960 |
Market share Strong regional presence in packaged water and soft drinks with franchise rights for Bisleri in West Bengal, Odisha, Jharkhand, and Chhattisgarh. |
Problem solved Provides safe drinking water and refreshing beverages addressing hygiene and beverage availability in eastern India. |
Top clients or who we serve B2C consumers primarily in West Bengal, Odisha, Jharkhand, and Chhattisgarh. |
Key management Narendra Kumar Poddar (Chairman), Akshat Poddar (Managing Director), Ballabha Das Mundhra (Executive Director) |
Our journey and innovations Started as a real estate company in 1960, entered soft drinks in 1971, became Bisleri franchisee in 2005, expanded manufacturing in West Bengal and Jharkhand. |
Where we operate West Bengal, Odisha, Jharkhand, Chhattisgarh in India |
Top products or what we offer Packaged drinking water and carbonated soft drinks under Bisleri brand via franchise agreement. |
Top brands Bisleri Packaged Drinking Water - leading brand for safe hydration; Carbonated Soft Drinks - Bisleri club soda and others. |
Raw materials needed Plastic bottles, water sourced for purification, carbon dioxide for soft drinks. |
Raw materials supplier Local suppliers for packaging materials and water sources per regulatory standards. |
Recurring vs cyclical contribution Majority of revenue is recurring from beverage sales and distribution. |
Our industry position Established regional player with exclusive Bisleri franchise; steady revenue growth with increasing market penetration. |
Financial highlights Revenue Rs 163.66 crore in FY2024-25, net profit Rs 3.02 crore; 13% revenue growth over previous year. |
Geographical revenue split - |
Order book - |
Whats driving growth Increasing demand for safe packaged water, brand trust of Bisleri, and expanded manufacturing capacities. |
Our future plans Capex on energy-efficient plants and expansion into neighboring markets to increase market share. |
Our green promise Energy conservation through LED lighting, use of natural light, and installation of efficient machinery to reduce carbon footprint. |
Our people and values Employee-centric culture emphasizing ethical conduct, integrity, and diversity. |
Key challenges ahead Price controls by principal Bisleri International limit profit margin improvement; rising material costs present margin pressures. |
Interesting facts Started as real estate firm; sold soft drink business to Coca-Cola in 1998; resumed beverage operations as Bisleri franchisee in 2005. |
Risks and strategy Risk of fixed pricing by principal mitigated by operational efficiency and diversification within franchise territories. |
