| Consumer Durables | Manufacturing and sale of TVs, ACs, washing machines, and microwave ovens. | Strong brand legacy, exclusive retail outlets, extensive distribution network, R&D capability. | B2C consumers across India through retail, exclusive Onida Arcades, and multi-brand stores. | Smart and inverter ACs, premium TV models with advanced features. | 1554 | 93 | Direct sales through retail and exclusive outlets; product service and support revenues. | Fixed product pricing with seasonal offers and promotional discounts. | Product innovation, introduction of smart IoT features, strong brand recall, expanding retail penetration. | Onida Colour Televisions, Onida Air Conditioners, Onida Washing Machines, Microwave Ovens |
| Mobile Communication Device | Manufacture and sale of mobile communication devices. | Limited market share; attempting to leverage brand equity. | B2C urban consumers. | | 118 | 7 | Product sales through retail channels. | Competitive pricing in a challenging segment. | Growth potential in mobile consumer electronics segment. | |
