What we do MIRC Electronics Limited manufactures and markets consumer electronics including Onida brand TVs, air conditioners, washing machines, and electronic components. |
Founded in 1,981 |
Market share Market leader in consumer electronics with strong presence in TV and home appliances segments in India. |
Problem solved Provides innovative and affordable consumer electronics catering to home entertainment and appliance needs. |
Top clients or who we serve Serving retail consumers nationwide; operates in B2C market with branded products sold through exclusive and multi-brand outlets. |
Key management Mr. Vijay Mansukhani, Chairman & Managing Director; Mr. Kaval Mirchandani, Managing Director. |
Our journey and innovations Started in 1981; introduced India's first internet TV, 650W TV series and first home theatre system; expanded manufacturing capacity consistently. |
Where we operate Primarily India with growing retail footprint and some export activities. |
Top products or what we offer Onida Colour Televisions, Air Conditioners, Washing Machines, Electronic Tuners, Microwave Ovens, Smart Wi-Fi Enabled ACs. |
Top brands Onida TVs - iconic and market-leading in India; Onida Air Conditioners - innovative inverter technology; Home Theatres - first to market in India. |
Raw materials needed Electronic components, display panels, compressors, raw metals, plastics. |
Raw materials supplier Supplied by domestic and international electronic component manufacturers and OEMs. |
Recurring vs cyclical contribution Revenue largely cyclical aligned with consumer durables demand cycles, some recurring revenue through service and support. |
Our industry position Leading Indian player in consumer electronics with strong brand equity and market penetration. |
Financial highlights FY 2024-25 revenue ₹746.69 Crores; net loss ₹2.3 Crores; previously higher revenues and profit fluctuations observed. |
Geographical revenue split - |
Order book - |
Whats driving growth Expanded production capacity, innovation in smart ACs, and strengthened distribution channels. |
Our future plans Focus on smart IoT-enabled appliances, increasing manufacturing capacities and expanded retail presence. |
Our green promise Maintains green cover at manufacturing sites; complies with E-Waste management rules; partnerships for recycling. |
Our people and values Committed workforce with focus on innovation, integrity and customer satisfaction. |
Key challenges ahead Competitive consumer electronics market, managing operational costs, and documentation compliance improvements. |
Interesting facts Pioneer in introducing internet TV in India; early adopter of plasma display technology; ISO 9001 certified. |
Risks and strategy Addressing internal control weaknesses; enhancing contract documentation; investing in technology and market expansion. |
