| Organized Grocery and Household Essentials Retail | Physical retail stores combined with hyperlocal online grocery delivery of food, FMCG, and general merchandise products. | Strong local brand presence, omni-channel model, early mover advantage in Madhya Pradesh organized retail, and efficient home delivery network. | Urban and semi-urban consumers primarily in Madhya Pradesh; B2C focused with growing B2B. | FMCG personal care and home care products exhibit higher profit margins. | 273 | 100 | Sales revenue from walk-in customers and online orders, plus emerging B2B retail services. | Retail pricing with occasional promotional pricing; direct sales to consumers and businesses. | Increasing organized retail demand, omni-channel convenience, store network expansion, and rising consumer preference for digital ordering. | On Door Concepts Stores and OnDoor Online Platform |
