What we do Perfect-Octave Media Projects Ltd operates in media, focusing on broadcasting, event management, concerts, performer promotion, and producing music and television content, especially non-film Indian classical music. |
Founded in 1,991 |
Market share Holds one of the largest HD non-film music video libraries in India, with strong distribution on platforms like Tata Sky and Jio TV. |
Problem solved Addresses the niche market gap for Indian classical and non-film music content across television and digital platforms. |
Top clients or who we serve Serves B2C audience via satellite TV and cable platforms like Tata Sky, Jio TV, Incable, and small cable operators nationwide. |
Key management Ganeshkumar Kuppen - Managing Director; Latika Ganeshkumar - Director. |
Our journey and innovations Founded in 1991 as New Bombay Printing; pivoted to media in 2010, merging with Gandhar Media Limited; launched Insync, India’s first 24x7 Indian classical music TV channel in 2013. |
Where we operate Primarily India, with content distributed across multiple cable and mobile platforms nationally. |
Top products or what we offer Insync music channel featuring Indian classical and non-film music, owning 2000+ video music tracks, content production and event management services. |
Top brands Insync - India’s first 24x7 Indian classical music channel; a key player in non-film music content with extensive distribution network. |
Raw materials needed - |
Raw materials supplier - |
Recurring vs cyclical contribution Revenue is largely cyclical with variations due to niche segment viewership and event-based income. |
Our industry position Niche leader in Indian classical and non-film music broadcasting with unique HD content library and established distribution channels. |
Financial highlights FY 2024-25 Revenue Rs. 77.05 Lakhs; Net Profit Rs. 1.10 Lakhs; reduced from previous year’s Rs. 167.98 Lakhs revenue and Rs. 22.60 Lakhs profit. |
Geographical revenue split - |
Order book - |
Whats driving growth Growth driven by digital cable penetration, niche content demand, and expanding distribution on OTT and mobile platforms. |
Our future plans Focus on expanding content library, increasing distribution partnerships, and scaling digital presence to capture growing non-film music audience. |
Our green promise - |
Our people and values A small committed team with 7 employees focusing on ethical governance, inclusion, and workplace safety. |
Key challenges ahead Challenges include limited niche audience size, high distribution costs, and funding constraints restricting growth pace. |
Interesting facts Operates arguably the largest HD non-film music video library in India and launched the country’s first classical music 24x7 satellite channel. |
Risks and strategy Risk from niche market and distribution costs mitigated by content diversification and strengthening digital platforms. |
