| Beauty | Multi-brand beauty and personal care retail online, offline, house brands, and exclusive international brands. | Strong brand equity, exclusive rights with international brands, vast customer base and integrated IT-platform. | B2C consumers and B2B retailers across general and modern trade networks. | Owned brands and exclusive imports, luxury and premium product segments. | 7251 | 91 | Product sales via online platforms and physical stores, including owned and third-party brands. | Direct sales with promotional sales, discounts during events; omni-channel pricing strategy. | Robust customer acquisition, exclusive brand partnerships, omnichannel expansion and digital marketing. | Nykaa, Dot & Key, Kay Beauty, Nykaa Cosmetics, Nykaa Perfumes |
| Fashion | Online and offline retail of apparel, footwear, accessories for men, women and kids. | Exclusive brand partnerships, integrated online-offline channels, and growing customer loyalty. | B2C mainly, focused on urban premium consumers and young demographics. | In-house brands, exclusive apparel lines and high-ticket fashion items. | 675 | 8 | Direct sales, digital commerce, retail and wholesale segments. | Direct sales with tiered pricing and promotional campaigns; omnichannel presence. | Strategic alliance with apparel groups, new brand launches, and festive/seasonal sales. | Nykaa Fashion, LBB, Nykaa Man Lifestyle, Gentlemen's Crew, Nyveda, MIXT, Gloot, Nyri |
| Others | Men's grooming products, niche wellness offerings, and emerging lifestyle verticals. | Niche positioning and brand recognition in lifestyle segment. | B2C customer base focused on men's personal care and grooming. | Proprietary brand products and exclusive imports. | 24 | 1 | Sales through digital and physical retail platforms. | Direct product sales, targeted marketing. | Expansion of men's grooming category and lifestyle product innovation. | Nykaa Man Grooming and related assortments |
