What we do Novus Loyalty Ltd provides AI-powered loyalty, rewards, and customer engagement solutions across retail, banking, fintech, hospitality, and e-commerce industries. |
Founded in 2,011 |
Market share Strong presence with over 100 enterprise customers and recognized growth in Indian and international loyalty tech markets. |
Problem solved Enables businesses to retain customers through personalized loyalty programs, digital vouchers, and AI-driven engagement platforms. |
Top clients or who we serve Banks, retailers, fintech firms, hospitality, telecoms, and enterprises; primarily B2B with some B2C engagement facilitation. |
Key management CEO Vibhore Rastogi, CFO Sweta Singh, Independent Directors Rajesh Surekha, Sushma Samarth, and Pooja Kansal. |
Our journey and innovations Started in 2011, rebranded, built proprietary AI loyalty platform, IPO in 2026, expanded globally with fintech and banking partnerships. |
Where we operate India (major market), expanded presence in Africa, GCC, Asia-Pacific, Australia, and MENA regions. |
Top products or what we offer Loyalty program management, digital vouchers, gift cards, AI analytics, omnichannel engagement platforms offered via SaaS and on-premises. |
Top brands Novus Loyalty Platform - AI-driven loyalty; Digital Voucher Solutions; Enterprise Rewards Commerce; Merchant Promotions and Offers. |
Raw materials needed - |
Raw materials supplier - |
Recurring vs cyclical contribution Revenue driven by recurring subscription fees, campaign management, and platform services with strong long-term contracts. |
Our industry position A leading loyalty tech provider in BFSI and retail sectors with growing international footprint and recognized innovation awards. |
Financial highlights FY26 Revenue Rs 127.42 Cr, Net Profit Rs 9.28 Cr, EBITDA Margin 9.68%, strong growth over past 3 years. |
Geographical revenue split Over 97% revenue from India, approximately 2% from international markets. |
Order book Includes an ₹88 crore loyalty mandate from Central Bank of India and international contracts valued over ₹4 crore. |
Whats driving growth Digital payments growth, AI personalization, ecosystem expansion, banking partnerships, and increase in customer retention demand. |
Our future plans Accelerate international expansion, enhance AI capabilities, scale SaaS adoption, and expand merchant and rewards ecosystem. |
Our green promise - |
Our people and values 77+ employees focused on innovation, diversity, and customer-centric culture with expertise in loyalty tech and operations. |
Key challenges ahead Competitive market, rapid tech changes, data security, and sustaining client retention amid evolving customer expectations. |
Interesting facts Processes 40+ crore transactions per month; serves 4+ crore consumers; awarded Excellence in Finance and AI-powered Loyalty Transformation. |
Risks and strategy Mitigates tech and market risks via innovation, security certifications, strategic partnerships, and diversified industry focus. |
