What we do Novateor Research Laboratories Limited develops innovative personal care products, focusing on safe and effective teeth whitening solutions, with FDCA approval, and plans expansion into cosmetics and healthcare pharma. |
Founded in 2,011 |
Market share Pioneer in India’s teeth whitening segment with first FDCA-approved teeth whitening strips; growing presence in personal care. |
Problem solved Provides safe, user-friendly, and innovative alternatives to traditional personal care and teeth whitening products, reducing manual labor dependency. |
Top clients or who we serve Dentists, cosmetic parlors, and end consumers across India; B2B and B2C focused. |
Key management Navdeep Subhashbhai Mehta (Managing Director and CFO) |
Our journey and innovations Incorporated in 2011, IPO in 2019; first in India with FDCA approval for teeth whitening strips; ongoing manufacturing facility upgrade. |
Where we operate Primarily India with plans to expand in cosmetics and healthcare pharma sectors. |
Top products or what we offer Teeth Whitening Strips, Whitening Toothpaste, Kids Toothpaste, Whitening Gel, Power Brush under brand 'SmiloShine'. |
Top brands SmiloShine - pioneering FDCA-approved teeth whitening products in India, three variants of whitening strips, toothpaste, and oral care tools. |
Raw materials needed Chemicals and ingredients for oral care and cosmetic manufacturing. |
Raw materials supplier Not specified. |
Recurring vs cyclical contribution Revenue primarily from product sales; growth driven by increasing adoption and new product launches. |
Our industry position Leader in teeth whitening niche within India, FDCA-approved products set a competitive moat. |
Financial highlights Revenue Rs. 2.78 crore, net profit Rs. 0.08 crore for FY 2024-25 showing profitable growth from previous loss. |
Geographical revenue split India centric with manufacturing in Sanand, Gujarat. |
Order book - |
Whats driving growth Innovative product development, regulatory approvals, expanding product range, and semi-automated manufacturing efficiency. |
Our future plans Expand in cosmetics and pharma personal care; upgrade and shift manufacturing to new Sanand facility. |
Our green promise - |
Our people and values Focus on skilled workforce with emphasis on innovation, quality, and corporate governance. |
Key challenges ahead Scaling production, market competition, expanding product portfolio, and regulatory compliance. |
Interesting facts First FDCA-approved teeth whitening strips in India; IPO raised Rs 4.49 crore in 2019. |
Risks and strategy Dependence on innovation and regulatory approval mitigated by continuous R&D and manufacturing upgrades. |
