| Apparel Retail and E-commerce | Indian ethnic wear for women via e-commerce and own branded offline stores in Mumbai. | Established brand recognition in ethnic wear; omni-channel presence including exclusive online selling rights. | B2C customers primarily Indian women seeking ethnic wear. | Own branded apparel lines under Ninecolours and sub-brands. | 1 | 80 | Sales revenue from retail outlets and online channels selling branded apparel. | Direct sales via retail and online platforms. | Rising online ethnic wear demand and dedicated brand expansion. | Ninecolours, Ninecolours West, Ninecolours Quirk, Ninecolours Luxe |
| Wholesale Distribution | Wholesale distribution and exclusive online selling rights for third-party brands in textiles, luggage, and apparel. | Exclusive distributor and online seller status for major brands confers competitive edge. | B2B wholesale clients and B2C online customers. | Exclusive online selling rights, reputed brand association. | 0 | 20 | Distribution margins and online sales commissions via partnerships with reputed brands. | Wholesale contracts and exclusive online sales. | Partnerships with leading textile and luggage brands driving distribution and online presence. | Bombay Dyeing Bed & Bath, VIP Industries Luggage, Spykar Apparel |
