What we do Nitiraj Engineers Ltd manufactures electronic weighing scales, currency counting machines, digital fare meters, and home automation products catering to industrial and domestic markets. |
Founded in 1,999 |
Market share Leading player in electronic weighing scales in India with wide dealer network and export presence in Middle East and SAARC countries. |
Problem solved Provides accurate, reliable weighing and counting solutions enhancing operational efficiency in various sectors including healthcare, commercial, and transportation. |
Top clients or who we serve B2B and B2C customers including state governments, industries, retailers, and end consumers across India and abroad. |
Key management Raiesh Raghunath Bhatwal (Managing Director), Shakuntala Rajesh Bhatwal (Whole Time Director). |
Our journey and innovations Started in 1999, IPO in 2017, expanded manufacturing to Dhule, launched security & automation products, and developed wireless weighing technology. |
Where we operate India primarily, with distribution in Middle East and SAARC nations. |
Top products or what we offer Electronic weighing scales, currency counting machines, fare meters, home & hotel automation, and security alarm systems under brand 'Phoenix'. |
Top brands Phoenix - flagship brand for scales, market leader in accuracy and sensitivity, growing e-commerce presence. |
Raw materials needed Electronic components, precision sensors, manufacturing metals. |
Raw materials supplier Suppliers from local and international markets, details not specified. |
Recurring vs cyclical contribution Revenue is mostly cyclical, tied to industrial demand and government projects. |
Our industry position Strong domestic market position with growing export footprint and diversified product portfolio. |
Financial highlights FY 2024-25 revenue ₹76.5 crore; PAT ₹4.83 crore; smaller than prior year due to market conditions. |
Geographical revenue split Primarily India (₹45.88 crore) and minimal revenue from outside India (₹0.2 crore). |
Order book - |
Whats driving growth Innovation in automation products, expanding e-commerce sales, and government contracts for health monitoring systems. |
Our future plans Further capacity expansion, product development, strengthening digital marketing, and new manufacturing units. |
Our green promise Installed solar power at corporate office; committed to energy conservation in manufacturing. |
Our people and values About 286 employees; values trust, innovation, efficiency, and inclusive growth culture. |
Key challenges ahead Market competition, raw material price volatility, and adapting to technological advances. |
Interesting facts Produces over 100,000 scales yearly; ISO 9001:2015 certified; strong CSR focus. |
Risks and strategy Risks from industry cyclicality mitigated via product diversification and digital marketing initiatives. |
